Experience
August 2024 - December 2024
Amazon Groceries | Graduate Program
User Research | UX & AI Solutions
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Led market research and usability testing, utilizing user testings and user behavior analysis to refine solutions.
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Partnered with UX and engineering teams to implement data-backed product improvements, increasing conversion rates and optimizing user experience and delivered the presentation using data visualization and business impact storytelling.
September 2024 - December 2024
Lifewire | Non-Profit | Graduate Program
Content Marketing Strategist
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Developed engaging content marketing strategies, social impact storytelling, and digital media to drive volunteer engagement and community activation.
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Created purpose-driven content, ensuring alignment with organizational mission and utilizing multi-channel marketing for broader outreach.
May 2024 - November 2024
T & E Treasures | SMB | Freelance
E-Commerce & Brand Marketing Manager | Remote
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Applied growth marketing strategies to develop and execute data-driven digital campaigns, increasing digital engagement by 132% and driving a 40% increase in site traffic.
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Led 360° marketing campaigns, incorporating social media, influencer partnerships, paid ads, and content marketing, optimizing brand visibility and conversion.
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Directed an eCommerce UX/UI redesign, leveraging customer journey mapping and A/B testing, which reduced bounce rates by 25% and improved customer retention.
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Provided weekly performance reports, utilizing Google Analytics and social media insights to optimize campaign strategies and align with business goals.
February 2024 - May 2024
"All Ours" Inclusive Beauty App | Graduate Program
Product Development Manager | AI/AR Tech
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Designed a user-centric AI/AR beauty app, incorporating design thinking and iterative prototyping, earning 88% positive user feedback.
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Built a go-to-market framework, leveraging consumer insights and product-market fit analysis to drive launch strategy.
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Facilitated cross-functional collaboration between UX designers, engineers, and brand strategists, leading to the project winning the Audience Choice Award.
February 2024 - May 2024
Tower 28 Beauty | Graduate Program
Product Marketing | Inclusive Beauty & GTM Strategy
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Spearheaded a data-driven product marketing campaign, applying market research and audience segmentation to expand shade offerings by 177%, strengthening brand equity.
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Conducted competitive analysis and consumer research, refining brand positioning and optimizing messaging strategies for diverse audiences.
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Developed a comprehensive product brief, aligning brand storytelling, influencer marketing, and content strategy to enhance consumer engagement.
September 2021 - November 2021
EXP Realty | Jose Mejia Team
Email & Social Media Marketer | Contract
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Designed and executed high-converting email and social media campaigns, leveraging automation and audience segmentation to boost engagement by 300-1300%.
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Applied A/B testing and data-driven messaging optimization, increasing lead conversion and customer retention
Education
2023 - 2024
2017 - 2021
The University of Washington |
Master of Communication in Digital Media
Courses in:
User Centered Design
User Research & UX Strategies
User Interface and Visual Design
Product Content Strategy
Inclusive Design & Product Equity
Building Visual Campaigns
Advanced UX
Psychology of UX
Content Marketing
Crisis Communications
The University of Texas at San Antonio | Bachelor of Business Marketing
Minor in Women Studies
Delta Sigma Pi Org
Skills & Expertise
Marketing / Social
Go-To-Market Strategy GTM · MPF (Messaging & Positioning Framework) · Marketing Campaigns · Product Equity · Google Analytics 4/ Ads Certified · Lead Generation · Ideation/Experimental Marketing · Integrated Marketing · Go-to-Market Strategies · Content Strategy and Creation
Design
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User Experience and Interface · Physical and Digital Prototyping · Wireframing · Low-High Fidelity Mockups · Branding
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Research
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User Interviews · User Testing · Information Architecture · Journey Mapping · Competitor Analysis · Design Strategy · Persona
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Software
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Figma · Photoshop · Procreate · Canva · Webflow · Excel · Google Suite
Other Skills
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Cross-functional Collaboration and Communication · Human-centered Approach · Provide and Solicit Feedback · Spanish Proficient